Advertising

The AG New England Advertising Department provides comprehensive advertising and promotional programs to meet the ongoing needs of stores of every size. The programs are flexible to fit the needs of individual retailers, yet they combine the efficiency and cost savings of group participation. A team of 11 artists and marketing support personnel creates effective advertising circulars, hard-hitting newspaper ads, attention-getting store signage, and other forms of advertising such as direct mail, bag stuffers and merchandising materials.

But there's much more to AG New England's Advertising Program. It's a coordinated effort between the various departments, buyers, retail counselors and store management team that focuses on a total strategic merchandising program for each participating store. It's the selection and pricing of the right products at the right time that translate into a total merchandising effort that triggers retail sales and profits. There are monthly ad programs, custom flyers, special promotions and seasonal opportunities, along with competitive positioning. Special events such as grand openings, blockbusters and other regular promotions – including Truckload Meat Sales and, of course, the ongoing promotion of the Shurfine double-your-money-back guarantee on the retail price – are all very effective for retailers.