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The AG New England Advertising Department provides comprehensive advertising and promotional programs to meet the ongoing needs of stores of every size. The programs are flexible to fit the needs of individual retailers, yet they combine the efficiency and cost savings of group participation. A team of 11 artists and marketing support personnel creates effective advertising circulars, hard-hitting newspaper ads, attention-getting store signage, and other forms of advertising such as direct mail, bag stuffers and merchandising materials.
But there's much more to AG New England's Advertising Program. It's a coordinated effort between the various departments, buyers, retail counselors and store management team that focuses on a total strategic merchandising program for each participating store. It's the selection and pricing of the right products at the right time that translate into a total merchandising effort that triggers retail sales and profits. There are monthly ad programs, custom flyers, special promotions and seasonal opportunities, along with competitive positioning. Special events such as grand openings, blockbusters and other regular promotions – including truckload meat sales and, of course, the ongoing promotion of the Shurfine double-your-money-back guarantee on the retail price and buy-one-get-one promotions – are all very effective for retailers.
AG New England's advertising services and programs include participation in one of three active advertising groups. Signing up for this service assures your store of an ongoing advertising program that fits your needs yet is simple and easy to participate in. Here is an overview of the three advertising groups and a sample ad of each.
The Shurfine Ad Group
The Shurfine Ad Group is designed for traditional supermarkets that offer fresh cut meats, a full produce department, service deli, and bakery and seafood as well as a full line of grocery, frozen and dairy items. We offer a competitively priced point-of-sale and window sign program for participating stores.
The Choice Foods Ad Group
The Choice Foods flyer is offered to medium-sized supermarkets that are able to offer fresh cut meats, good produce variety, and service deli and bakery as well as a good variety of grocery, frozen and dairy items. We offer a competitively priced point-of-sale and window sign program for participating stores.
The Villager Ad Group
The Villager Ad Group is designed for smaller supermarkets and superettes that want to distribute a full color flyer, but with fewer items. Flexibility is allowed on perishable items to accommodate stores that may not offer every department, such as bakery or seafood. We offer a competitively priced point-of-sale and window sign program for participating stores.
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