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Every
store is challenged with the task of developing and maintaining
a unique identity. Each store is, in fact, its own brand in
the marketplace. A store's name, location, physical appearance,
design decor, personnel and management philosophy, pricing,
advertising and merchandising, and product offering are the
elements forming its identity. 
A key ingredient for independents is Shurfine,
the highly acclaimed private label store brand program.
Once confined to the grocery aisle, today’s comprehensive
Shurfine program includes products in virtually every
department.
The quality and value of Shurfine products are unrivaled. Satisfaction
is assured with a double-your-money-back guarantee retailers
are encouraged to promote. Once sampled, consumers consistently
cite a preference for Shurfine products when it comes to eye
appeal, taste and value. For Independent Retail Grocers, Shurfine
is a major contributor to customer satisfaction and competitive
positioning in the marketplace.
  AG New England also features the Natural Directions line of organic and Natural Items. Natural Directions is an exciting offering of healthy, organic and earth-friendly food choices. The Natural Directions label includes a wide variety of items throughout the store. With eye-catching packaging, the quality and all-natural theme of this product is particularly appealing to consumers concerned with their health and the environment.
  ShurSaving is the value-priced private label that AG New England is offering to meet the growing demand for even greater cost savings in today's economy. With this expanding line of items, consumers can stretch their shopping dollars even further without sacrificing quality.
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